What are the different types of SEO tools?

SEO tools generally split into five categories. Rank trackers monitor where a page sits in search results for target keywords over time. Backlink checkers show which sites link to you and to competitors, a major ranking factor.

Technical audit crawlers scan a site for broken links, slow pages, and indexing problems. Keyword research tools estimate search volume and competition for terms you might target. Content tools help draft, optimize, or score written pages against ranking or citation factors.

Newer platforms increasingly blend several of these categories into one dashboard, and the most recent category to emerge tracks AI citation visibility specifically, since that did not exist as a measurable factor until AI search tools launched.

Our generative engine optimization softwarecombines several of these categories in one place.