How much should SEO cost for a small business?

SEO for a small business typically costs somewhere between a few hundred and around two thousand dollars a month when hiring outside help, depending on how competitive the industry is and how much content or technical work the site needs.

Highly competitive industries or larger sites can push costs well beyond that range, while a straightforward local business in a low competition niche can sometimes see results with a much smaller ongoing spend. DIY approaches using free tools and dedicated time can reduce the cash cost significantly, at the expense of the owner's own hours.

Software that automates audits and content creation offers a middle path, often running a fraction of a full agency retainer while still covering much of the same ongoing work.

See current pricing for GEO softwarebefore committing to an agency.