What are the 5 components of SEO?

The 5 components of SEO commonly cited are technical SEO, on page SEO, content, off page SEO, and user experience. Technical SEO ensures search engines can crawl and index a site properly. On page SEO covers titles, headers, and keyword placement.

Content is the substance itself, whether it actually answers what a searcher needs. Off page SEO covers backlinks and external authority signals. User experience covers site speed, mobile friendliness, and how easily visitors navigate once they arrive.

Frameworks vary slightly by source, some collapse these into three or four categories, but nearly every version touches the same underlying ground covered here.

Our GEO softwarescores a site across all five areas in one report.