What is an SEO audit?

An SEO audit is a comprehensive review of a website's technical health, on page content, and off page authority signals, aimed at finding specific issues holding back its search visibility. It typically produces a prioritized list of fixes rather than just a general health score.

A thorough audit checks crawlability, indexing status, site speed, mobile usability, content quality and gaps, keyword targeting, and backlink profile, comparing findings against both competitors and general best practices. Increasingly, audits also check AI citation readiness, since that has become a separate visibility factor worth measuring on its own.

Audits are typically run before a major SEO push begins, or periodically, every six to twelve months, to catch new issues before they compound.

Our GEO softwareruns this full audit automatically, including the AI citation check.