What is technical SEO?

Technical SEO covers the infrastructure that lets search engines crawl, index, and understand a website properly. That includes site speed, mobile friendliness, secure HTTPS connections, clean URL structures, and XML sitemaps that guide crawlers to every important page.

It also covers structured data markup, which helps search engines and AI systems understand exactly what a page is about, and fixing issues like broken links or duplicate content that confuse crawlers. None of it is visible content a reader notices directly, but it determines whether that content ever gets seen at all.

Common tools for checking technical SEO include Google Search Console, Screaming Frog, and Sitebulb, which crawl a site the way a search engine would.

Our AI search optimization softwareruns this exact kind of technical check automatically.