What tools are used for technical SEO?

Common technical SEO tools include Google Search Console, which is free and shows indexing errors and crawl issues directly from Google. Screaming Frog and Sitebulb are dedicated crawlers that scan an entire site for broken links, duplicate content, and metadata problems.

Google PageSpeed Insights checks load speed and Core Web Vitals, factors that affect both user experience and rankings. Schema markup validators check whether structured data is implemented correctly, which increasingly matters for AI systems parsing a page as well as traditional search engines.

Most SEO professionals use a mix of these rather than one single tool, since each covers a slightly different part of the technical picture.

Our GEO softwarebundles several of these checks into one automated scan.